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Rosewood launching Neorcha myHotel

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Luxury five-star Rosewood Abu Dhabi makes service stand out with the latest mobile app technology from Neorcha that gives guests access to a range of different services throughout their stay.

Rosewood Abu Dhabi is set to revolutionize the hotel guest experience with the launch of the Neorcha myHotel mobile app. Giving guests direct access to a range of hotel services throughout the guest journey, from pre-arrival to post-stay.

Dubai, UAE 14 June 2017 – global hospitality management software company Xn protel Systems and Neorcha today announced that Rosewood has implemented the Neorcha mobile application in its brand-new Rosewood hotel in Abu Dhabi. The application creates guest loyalty and encourages direct bookings and upsells, before, during and after the guest’s stay.


Rosewood Abu Dhabi is the brand’s first presence in the United Arab Emirates. Defining new standards, this five-star hotel offers locals and tourist a distinct and personalized luxury lifestyle experience in the heart of the city. Rosewood Abu Dhabi features 154 spacious guestrooms and 35 luxurious suites offering dramatic views of the Arabian Gulf and the Abu Dhabi skyline.

With a warm and sophisticated residential style, this 34-story tower offers a unique interpretation of Middle East architectural elements with comfortable furnishings and warm color palettes representative of the region’s rich history.


As strategic partners, Xn protel Systems and Neorcha help hotels deliver exceptional guest experiences. The Neorcha myHotel mobile app (iOS, Android, BlackBerry) is a fully native application that provides additional functionality for in-room hotel technology, which can be used on a guest’s own mobile device, or on provided in-room devices. It integrates with the property’s hospitality systems and, with connection to the PMS, provides a wider range of functionality to the guest’s mobile device.



Ravi Veerasawmy, CHTP | Director of Information Technology, Rosewood Abu Dhabi said: “We sought out the latest technologies for Rosewood Abu Dhabi so that we can provide our guests what they need, where and when they want it. Exceptional guest experience is paramount for us.


Ravi continues, “We are looking forward to working with Xn protel and Neorcha as they provide the right technology, knowledge and support for our business.”


Emmanuel Clavé, VP Gulf Countries and India, Xn protel Systems comments: “We are delighted to have been selected by the luxurious Rosewood Abu Dhabi for our product myHotel by Neorcha. The myHotel app is providing the latest in technology integration to all their guests, using an in-room device or their own personal device; whether Android or iOS.”


Roger El Khoury, Managing Director of Neorcha commented: “We are delighted to introduce the Neorcha myHotel mobile app to the discerning guests of the Rosewood Abu Dhabi and to provide them with a range of hotel services at the touch of a button. Through our strategic partnership with Xn protel Systems we look forward to introducing many more hotels to our technology which is designed to enhance the guest experience and improve guest loyalty.”

About Roger El Khoury

Roger El Khoury has over 20 years’ international experience in hospitality technology and revenue management, gained in the Middle East and Europe. In 2012, Roger established NEORCHA, with a vision of creating one of the leading mobile applications companies in the world. Inspired by data, Roger combines his mobile expertise with a commitment to understanding customer needs and then making opportune connections, which help NEORCHA’s clients thrive and grow in today’s ever-changing technological world. Starting his career as an IT service expert in the hotel sector, Roger is now one of the leading experts on IT service solutions, and has an innate understanding of how systems can be used to identify effective and innovative solutions for complex business activities. As Managing Director and Founder of NEORCHA, Roger is responsible for overseeing Business Development, Product Management, Research and Development, as well as Project and Implementation Management. Roger offers unparalleled insights into customer needs and priorities, and how to integrate these into collaborative and interactive mobile applications that turn a company’s passive customers into active customers. He is passionate about ensuring complete alignment with a customer’s business needs and strives to exceed client expectations.